For my Technology: Social Media class at Purdue University, I was given a mentor to assist with my social media immersion and answer questions/assist with my weekly blogging. I was paired with Steve Radick, one of Booz Allen Hamilton’s leaders in their social media and Government 2.0 practice. Steve’s blog has not only given me a foundation for good blogging, but keeps me up to date on recent happenings and his opinions on Government 2.0. Outside of giving me comments on my personal blog, Mr. Radick allowed me to interview him to learn how social media has impacted his life, career, employer, and government. Below are my questions and his answers.
How has social media impacted the way you do your job?
Social media IS my work now. For almost three years now, I’ve been the lead social media evangelist, strategist, guru – pick your term – here at Booz Allen Hamilton, one of the largest consulting firms in the world. I like to think that I’m a communications consultant first and a social media leader second, so I use social media to help my clients improve their communication and collaboration strategies rather than just helping them get on Twitter or Facebook because that’s the new toy. Social media has also allowed me to grow my career and brand myself internally within a 20,000+ person firm. I’ve used our internal suite of social media tools to blog about how the government is using social media, to create and edit wiki pages about social media, and to start discussions with other members of the firm about social media. Through the use of these tools, I’ve been able to distinguish myself as our firm’s leader in this area. This happened without a fancy title, degree, certification, or memo – people were able to make their judgments based on what their interactions with me in our online community – the same way that people make judgments in offline communities.
So for me, social media permeates every aspect of my job – whether it’s helping my client integrate social media into their communications plan or using my firm’s internal wiki to draft a new client proposal. Social media is like email for me – it’s just an essential tool that I use to do my job.
What social media tools do you use?
Well, externally, my online hub is my blog . I use Twitter as my primary communications outlet to the public. I probably only blog once a week, but I use Tweetdeck to stay on Twitter all day long, posting links to interesting content and talking with people with similar interests. I like to use YouTube to post the videos that I record using my FlipCam, cell phone, or new iPod Nano; I use both Flickr and Facebook to post my photos; I use del.icio.us for all my bookmarks (I haven’t bookmarked anything using just my browser for years); and I use SlideShare to post copies of my presentations. Internally, I use the full suite of tools we have available on hello.bah.com – blogs, our wiki, bookmarks, discussion forums, and especially the social networking capability to connect me to my colleagues.
Those are my primary outlets, but I think we all use social media in other ways, but don’t necessarily bucket it that way. For example, I share my Netflix queue and Amazon wishlists with friends and family members. I can log into almost any news and join in the conversation happening there. Social media is just so pervasive now that it’s getting harder and harder to separate out the “social media tools” from the “traditional” media tools.
Which tools do you find most effective for your day to day life/work?
I think the most effective social media are the ones that help you A) do your job better or more efficiently – e.g., using a wiki to draft a paper instead of emailing 13 versions around; B) connect you to people in ways that weren’t possible before – e.g., finding an expert on underwater basket-weaving located halfway around the world via his blog posts. In this vein, I’ve found Twitter to be extraordinarily helpful to me because I can now reach out directly to existing and future clients via Twitter, instead of having to find someone within the firm to make an introduction for me, then working with the client’s chief of staff to get a meeting scheduled. I can now just say, “@clientXYZ I’ll be downtown tomorrow – you interested in grabbing lunch?”
How does a firm like Booz Allen Hamilton help government best utilize the potential of the tools?
Booz Allen is a government consulting firm. We work with our clients to solve their most difficult problems and help them better accomplish their mission. I haven’t yet seen a government mission that says they exist, “to get 10,000 Twitter followers and Facebook friends.” Our clients have very real, very important missions – whether that’s informing the public about a new government program or collecting intelligence on the latest terrorist threat. Our goal is to help them accomplish these goals better, more efficiently, more quickly, etc. In some cases, we use social media to do this, but in others, we do this by NOT using social media. I always like to say that social media isn’t about the tools or the technology – it’s about what the tools and the technology enable. Let’s figure out how to use this technology to help the government better accomplish their missions, and not just to sound cool when speaking at a conference.
What does social media enable the government to do now, or what will it potentially in the future?
Watch this video, “Us Now” and the videos from the recent Gov 2.0 Summit, and then read over the various presentations that were given at the Gov 2.0 Expo Showcase. Those resources are going to give you a MUCH better idea of all that’s currently being done in the government than I could ever hope to cover here. However, I will say this – right now, I really like how social media is helping the government improve collaboration within the government itself. The Intelligence Community’s Intellipedia was just the first step. Take a look at something like GovLoop – a grass-roots initiative started by a DHS employee who just wanted to stay connected to his colleagues when he moved away from the DC area that now has almost 20,000 government employees and contractors as members.
Government agencies have traditionally competed with one another – for credit, for budgets, for people – now, we’re seeing a shift to a more collaborative government. Through things like GovLoop, Intellipedia, and other social media, the government is able to communicate and collaborate with one another to better serve the American public, and that’s a good thing for everyone.